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"Leveraging groups within your community can be a key driver of scale as you enlist, enable, and empower your most passionate members to lead the charge. Providing more intimate spaces for topical discussion, locales, personas, and interests will facilitate increased engagement, satisfaction, and retention among community members. 
 
From the perspective of a community builder, groups can be used to experiment with different engagement models and content types without disturbing the balance of the existing information architecture. They’re a great way to try something new without worrying about a long-term impact on the overall culture of the community."
 
- Brian Oblinger, Podcast Co-Host